Looking for something different to offer your audience? Take advantage of some exclusive Aberdeen Group content only available for via RevResponse.com.
Each month we’ll release about a dozen Aberdeen Group Reports across multiple verticals. These reports will only be available to your audience for approximately 30-45 days before they are locked in the Aberdeen.com Research Library. At that point, users will have to pay $399 or more to gain access.
Aberdeen is a respected leader in the space that conducts primary research studies from a pool of over 500,000 panel participants. The results of each research survey are indexed and tabulated using a proprietary analytical framework which provides a solid basis for deriving fact-based analysis and findings. Aberdeen's research provides specific insight by industry sector, company size, and geography, as well as by job role, business process and technology.
Below are a few example reports for you to review:
*These reports are only free until 7/30. At that time we'll have new offers from Aberdeen for you to share with your users.*
1. Marketer's Toolbox: Grow Customer Retention
The emergence of new marketing channels, such as social media and mobile, require a retailer to provide consistent branding across all retail channels, and to engage the customer with marketing messages through their channel of choice. As consumers turn to multiple channels for their media consumption and shopping needs, retailers must ensure disparate channels are working in harmony. Between February and May 2010, Aberdeen surveyed 145 retail enterprises to determine the current state of multi-channel marketing initiatives.
2. How Closers Seal the Deal
Recent Aberdeen research published for Inside Sales Enablement: "Let Them Drink Coffee!" (December, 2009) reveals that not only did under-performing companies see a year-over-year increase in their sales cycle of 12%, but even the top performers experienced a slight (1%) lengthening of their own lead-to-win timeframe.
3. Self-Service BI: Make Decisions Faster
Waiting for a report to make its way through an IT queue is no longer an option as timely decisions carry a higher business premium than ever before. Aberdeen's research shows that Best-in-Class companies have a comprehensive strategy to develop their non-technical Line of Business managers into analytically inclined decision makers, spread business intelligence (BI) capability to more organizational functions, and drive significant internal and external business efficiencies as a result.
4. Making your Datacenter Disaster Resilient
Threats to the IT infrastructure range from minor events (hard disk failures, loss of a server power supply, accidental data deletion) to the catastrophic (major blackout, hacker or terrorist attack, or natural disaster). Aberdeen Group's research into over 100 organizations found that formal planning, keeping the DR plan current, and reporting against that plan were the most important factors in preventing business disruption; more important than the size of the company, the length of time they have had a DR program in place or the number of IT resources they have.
5. Global Payments: Maximizing Cash Flow Electronically
In response to today's weaker global economy, finance executives focused on optimizing working capital are leveraging electronic payments and automation of supporting business processes to enhance cash flow. This benchmark study highlights trends, identifies best practices and reveals strategies of leading companies to accelerate revenue collection, enable capture of early payment discounts, prevent duplicate payments or invoice entry, mitigate risk, and improve supplier and customer relations.