A Behind-The-Scenes Look at the RevResponse's Site Redesign & New Features
When I started at RevResponse back in November, redesigning the website was the first thing I wanted to tackle. It's one of the things I'm most excited about with this latest release. We made a number of changes that I'll break down for you in this post.
1. It's easier to understand what we do
The number #1 question we receive from new prospects relates to what we actually do for publishers. This new design explains it in a simpler fashion with more transparency and visuals. Prospects can even browse our library of resources at the bottom of the page to gain a sense of the type of offers they can promote to their audience. We also added a ticker to show how many leads all of you have helped us process to date.
On the interior pages, we've toned down the brightness of the images, reconfigured the buttons and cleaned up the gradients to simplify the user interface. Every page on the site now features a footer that outlines all the links on the site for easier navigation.
2. All the tools have been grouped together
You can now find all the tools listed in the Tools Wizard in one nice visually-appealing page. The new design clearly explains each tool and allows you instant access to the Settings page for customizations. You'll notice those pages have been redesigned as well with a cleaner, simpler look. New additions include those mentioned in the previous post such as the Offer Lightbox, Slideout Box, and TopBar. In addition, we've also added a page to allow you to create and modify your own confirmation page modules instead of contacting your Account Managers directly. Finally, the co-branded site page has been renamed to "Resource Library" to better convey the benefits of the feature.
To make it easier to navigate, we've also included a "Quick Start Guide" to the Lobby and Blog page that you'll see as soon as you log into the website.
3. The tools include new features
One of the most requested demands we receive from you is to provide better targeting. This version has improved geotargeting and categories. We effectively went from 33 categories to over 400 categories for you to specifically target our offers by. Not only do you have more categories to select from, you can now also select multiple categories that pertain to your site. This will result in more relevant offers being displayed to your audience. Partners who are using the old ad modules can be rest assured their versions are still being supported. Finally, we also have more colors with the addition of "Dark Green" and "Dark Grey."
We have even more features coming in the next release. If there's something specific you'd like us to implement, let us know in the comments. It's how we can keep improving and ensuring your satisfaction.