When I started at RevResponse back in November, redesigning the website was the first thing I wanted to tackle. It's one of the things I'm most excited about with this latest release. We made a number of changes that I'll break down for you in this post.
1. It's easier to understand what we do
The number #1 question we receive from new prospects relates to what we actually do for publishers. This new design explains it in a simpler fashion with more transparency and visuals. Prospects can even browse our library of resources at the bottom of the page to gain a sense of the type of offers they can promote to their audience. We also added a ticker to show how many leads all of you have helped us process to date.
On the interior pages, we've toned down the brightness of the images, reconfigured the buttons and cleaned up the gradients to simplify the user interface. Every page on the site now features a footer that outlines all the links on the site for easier navigation.
2. All the tools have been grouped together
You can now find all the tools listed in the Tools Wizard in one nice visually-appealing page. The new design clearly explains each tool and allows you instant access to the Settings page for customizations. You'll notice those pages have been redesigned as well with a cleaner, simpler look. New additions include those mentioned in the previous post such as the Offer Lightbox, Slideout Box, and TopBar. In addition, we've also added a page to allow you to create and modify your own confirmation page modules instead of contacting your Account Managers directly. Finally, the co-branded site page has been renamed to "Resource Library" to better convey the benefits of the feature.
To make it easier to navigate, we've also included a "Quick Start Guide" to the Lobby and Blog page that you'll see as soon as you log into the website.