Our bundle exclusive offers are converting at a higher percentage than our other resources and partners are earning more revenue as a result. This is due to two reasons; 1) they include a free publication that is normally sold for a certain price and 2) the short deadline attracts more downloads. If the topic relates to your niche, make sure to take advantage of these promotions as they are worth the extra work.
A few weeks ago, I blogged about 5 ways to make RevResponse work better using techniques that may not be obvious first-hand. In this post, I'm going to feature one more that allows you to hand-pick specific offers you want to display in your RevResponse Ads, Confirmation Page, Offer Lightbox, Slideout Box, TopBar and others. This is useful when you want to specify a couple of offers or highlight one of our exclusive bundles we roll out every now and then. Important: This trick is recommended for those who are familiar with editing HTML. Also, keep in mind that we constantly update our offer catalog and some may be taken down and replaced over time.
Step 1: Select the Offers you'd like to Feature
Pop over to the Offer Catalog and either select a Category that pertains to the topic of your site or input a Keyword that relates to your content. In this example I've selected "Startups."
A list of relevant offers will appear in order of highest earnings potential. Scroll through the results, read the titles and descriptions and open up separate tabs for those you like. From there you can learn more information or you can grab the link to start promoting it.
Alternatively, you can also visit our publication site, TradePub.com, and filter by keyword or topic.
One of the best ways to maximize referral revenue is to share new information with your audience. The sooner they hear it, the better. When Groupon launched and initiated their $10 referral bonus, smart marketers took advantage of it early by promoting it to their email list, tweeting about it, sharing it on their Facebook walls and so on. Over time, others jumped on the bandwagon and it seemed like everyone and their Mother was sharing them. Which group do you think had the largest revenue impact?
As you already know by now, we launched our new suite of monetization tools, enhanced features and a site redesign this week. If you haven't taken advantage of our Referral Program yet, it's time. You'll notice it's easier and faster than you think.
About RevResponse's Referral Program
Our Referral Program pays 20% of the earnings your referral partners generate from the first six months once they're approved. If one partner averages $1,000 in revenue a month, that's $2,400 overall in your pocket. If 10 partners do the same, that's $24,000. As you can see, it can add up quickly. Our goal with this post is to provide you with everything you need to get started.
When I started at RevResponse back in November, redesigning the website was the first thing I wanted to tackle. It's one of the things I'm most excited about with this latest release. We made a number of changes that I'll break down for you in this post.
1. It's easier to understand what we do
The number #1 question we receive from new prospects relates to what we actually do for publishers. This new design explains it in a simpler fashion with more transparency and visuals. Prospects can even browse our library of resources at the bottom of the page to gain a sense of the type of offers they can promote to their audience. We also added a ticker to show how many leads all of you have helped us process to date.
On the interior pages, we've toned down the brightness of the images, reconfigured the buttons and cleaned up the gradients to simplify the user interface. Every page on the site now features a footer that outlines all the links on the site for easier navigation.
2. All the tools have been grouped together
You can now find all the tools listed in the Tools Wizard in one nice visually-appealing page. The new design clearly explains each tool and allows you instant access to the Settings page for customizations. You'll notice those pages have been redesigned as well with a cleaner, simpler look. New additions include those mentioned in the previous post such as the Offer Lightbox, Slideout Box, and TopBar. In addition, we've also added a page to allow you to create and modify your own confirmation page modules instead of contacting your Account Managers directly. Finally, the co-branded site page has been renamed to "Resource Library" to better convey the benefits of the feature.
To make it easier to navigate, we've also included a "Quick Start Guide" to the Lobby and Blog page that you'll see as soon as you log into the website.
You have a site or blog and you're looking for a new way to monetize. Display ads aren't returning enough revenue. Affiliate advertising is too sporadic and you already have email advertising figured out.
Let one of our three spankin-new monetization tools come to the rescue! Check out our video above or read on for more information.
Traditional banner ads have a conversion rate of less than one percent.
Yes, you read that correctly.
As a result, online visitors have developed what has been coined as banner blindness to commonplace contextual advertisements. However, they're still widely prevalent and other ad networks heavily rely on them to promote their creatives.
Last month, we featured an exclusive "Information Security Kit" bundle that included 4 eBooks, one of which normally sold for $9.99. Good news - It turned out to be one of the best performing offers we've had yet.
We've put together another useful bundle as a result. This "42 Rules of Marketing" toolkit includes a free eBook valued at $9.99 for a limited time and an assortment of marketing eBooks that are perfect for CEOs, CMOs, Managers and Consultants alike.
1) 42 Rules of Marketing - This well-proclaimed eBooks is a compilation of ideas, theories, and practical approaches that the author has been collecting over the years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do.
One of our goals for this year to is to provide more transparency to partners. We're working on redesigning the Ad Wizard and other tools to provide you with a more intuitive experience. We're also planning on implementing a royalty program and reconfiguring the Reports section to give more data behind our offers and leads. In the meantime, enjoy this infographic we put together to showcase the results you've had in the first quarter of 2012. It includes the most popular offers, categories, tools, promotion methods as well as information about the visitors that download these deals. Enjoy!
P.S. For sneak peeks on the new initiatives we have coming up (including a brand new homepage, like us on Facebook or follow us on Twitter).
Did you know there are specific actions you can take when you promote our resources to maximize your usage from RevResponse and earn more revenue? We’ve put together five tips that do just that for you below.
1. Blog posts and email blasts convert the most.
Our most successful partners either publish blog entries or send an email to their list about a particular offer. Bonus tips: Individual, stand-alone offers perform three times as much as opposed to mentions of multiple resources. A common pattern among our top earners is personalization. Instead of simply copying information about the whitepaper, eBook or magazine from the publication page, they take the time to introduce it with a story, statistics or other information that engages the reader. How can you do this in your next promotion?
We're rolling out a familiar yet new offer to you this week. Not only have we regained rights to a free and valuable Information Security eBook normally sold for $9.99, we're also attaching three related eBooks to provide a fully loaded bundle for your audience. Encourage your readers to grab it until this Thursday, March 15th before they miss out on this limited time deal.
This self-titled Scrappy Information Security Kit includes the following:
- "Scrappy Information Security:" Who remembers "The Net" with Sandra Bullock? Or the recent movie "Untraceable" with Diane Lane? Cyber crime is no joke and this eBook is for everyone who wants to protect the security and privacy of their online information. Save $9.95 and download it now to take action-oriented steps to keep you safe.
- "Social Networking & Security Risks:" Focusing specifically on social networks such as Facebook, Twitter and LinkedIn, this document outlines the security concerns with each and identifies solutions to protect you, your personal information and your Company data. If you're concerned about cyber bullying, give this one a read.
- "Magic Quadrant for User Authentication:" Jumping to the Enterprise level, this whitepaper takes the opposing viewpoint and discusses what businesses can do to secure user identities as well as how to select authentication vendors.
- "Key E-Discover Issues to Consider:" The popular security software Company, Symantec Corporation, provides its input on how organizations can improve their electronic discovery process to avoid court sanctions, reduce potential litigation costs and increase regulatory compliance.
How can you optimize your revenue from this offer? Our top earning partners have seen that writing a blog post about the offer (ensuring they list the value of the free offer) or sending an email blast works best. Feel free to use any of the information above.
Questions? Comments? Leave me a comment and I'll be happy to help.