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The Ultimate Guide on Monetizing Your Newsletters Effectively

Type in "monetize blog" in Google. How many search results do you think you'll see?

Need a hint? Think BIG.

Over nineteen million pages will appear. NINETEEN MILLION!

It's obviously a popular and saturated topic. In this blog post, we're going to take a different slant and discuss how to monetize your newsletters. It's a subject worth exploring as a supplemental income stream to your site and it can be a motivating factor to start building an email list (something all marketers should be doing!).

1. Demand attention with your subject line
Protip: Spend as much time (or more) devising a subject line than writing your newsletter copy. It's the most critical component of a newsletter because it is what determines whether or not the reader will click on the email to continue reading. The best subject lines are concise, interesting and leave you wanting additional information. Mailchimp recently conducted a study where they analyzed the open rates for over 200 million emails. In it they found interesting statistics such as the words to avoid, the proper character length, how personalization affects open rate and they even compiled examples of good and bad subject lines to demonstrate best practices. Take a look at both articles.

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Case Study: How GlobalSecurity.org Earned $30,000+ from RevResponse

Are traditional ad modules dead? Is Adsense the only dependable method to monetize your content?

The answers to those questions will vary depending on your experience but one thing we can all agree on is that these tools are over-utilized and well...just plain ordinary. People are getting smarter and many of us don't even notice online ads anymore. In fact, less than .08% of visitors click on banner ads.

This begs new questions...Are there other effective ways to earn revenue from your assets? Can it be done without "tricking" visitors and by in fact, providing something they would deem valuable?

Our mission is to be that solution. In this case study, we highlight GlobalSecurity.org, a leading source of defense, space, intelligence and homeland security. We go through their monetization objectives, how they utilized our RSS to Email tool to collect over 53,000 subscribers and earn more than $30,000 and counting.

If you haven't tried RevResponse yet, go ahead and sign up. If you are already a partner, explore our innovative suite of tools to enable you to earn revenue from your RSS feed or confirmation/thank you page. You can also include one of our newest modules such as a lightbox, slider, top toolbar and more.

Read the full case study below.

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INFOGRAPHIC: RevResponse Partners Quarter 2 Results

We posted our first RevResponse Partners Infographic back in April outlining how you performed in the first Quarter of 2012. It provided data on the highest performing publications, demographic information on the visitors that download those offers, where the leads come from, the most utilized tools and the list goes on.

It has received such a positive response from you that we did it again. Below is updated infographic with the latest data from the second Quarter (April 1, 2012 to June 30, 2012). Feel free to share it on your site - we've made it easy by adding the code to embed in the text box below the image. Enjoy!

Add This Infographic to Your Site

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Top Offer Recommendations for July 2012

Sometimes it's easier to promote an offer if it fell onto your lap instead of searching through the thousands of resources we have in our Offer Catalog or TradePub. That's why I've gone ahead and put together recommendations on our top 5 categories including IT, Marketing, HR, Career, Management & Sales. They are some of the best performing eBooks & white papers in their verticals. Short of promoting it myself, I've even included possible messaging to use with a blog post/mailing, and/or Twitter/Facebook (see visual cues below) to make it even more effortless for you. Feel free to copy and paste them as shown below.

Keep in mind these are available for July 2012 and may expire beforehand. Always doublecheck it is available before you begin. Don't forget to include your personalized URL so the commissions are routed to you properly (I added a reminder for each one below). You can grab it by searching for the pick on the Offer Catalog or by adding your brand group right before "tradepub.com" (replace the 'www') in the links below. E.g. the URL for my blog would be "myasmine.tradepub.com/the-rest-of-the-link-here". Finally, this is the first time we've compiled recommendations for you and it's an experiment. If you'd like them to continue on a monthly basis, let us know in the comments.

Top Information Technology Offers to Promote:

The Essentials of Information Security Kit: Includes a Free PC Security Handbook - 2nd Edition eBook

blog email icon (For blog posts or email blast) This free bundle includes four helpful publications on Information Security to allow you to stay on top of the latest trends. They include: "The Big Shift to Cloud-based Security", "PC Security Handbook - 2nd Edition", "2012 Buyers Guide to Web Protection", and "Shedding Light on Backup and Availability Challenges in Virtual Environments". Avoid a hacked or leakage fiasco (such as LinkedIn's recent password disaster) and learn everything you need to know about protecting the information & systems of your Company. Download this kit now [INCLUDE OFFER IMAGE & YOUR LINK].

Facebook/Twitter icons (For sharing on Twitter or Facebook) Free Information Security eBooks - Prevent a LinkedIn leakage fiasco and learn how to protect your Company's data [ADD YOUR LINK].

Microsoft Office 2010: Ultimate Tips & Tricks

blog email icon The new Microsoft Office 2013 suite was just announced but it doesn't mean you can't brush up on shortcuts and tricks from the current version. Vamp up the time it takes you to get your work done. For example, did you know you can automate repetitive information in Word by using "Quick Park" or that you could use Sparklines in Excel to present a graph in a condensed form? Download this useful guide from MakeUseOf.com now [INCLUDE OFFER IMAGE & LINK].

Facebook/Twitter icons Brush up on Office 2010 tricks and hacks before 2013 is released and become more efficient than your coworkers [ADD LINK].

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$100 Amazon Gift Card Giveaway Winner!

Congratulations to Alejandro Alcalde of El Baúl del Programador (translated to "The Programmer's Chest"), a Spanish site focused on web development. For his feedback on our new monetization tools and site redesign, Alejandro wrote, "I think this design is better. I've [tried] the slideout box. It would be nice if it was possible to change where the slideout box appears. Regards and keep going!" He has installed the TopBar since (shown on the screenshot below).

Snapshot of El Baul del Programador

Thanks to everyone who participated and keep an eye out for other contests! As always, we want to hear what you think about our services. Email us anytime, get in touch with us on Twitter or Facebook, or use the Live Chat widget on our site (see below) anytime.

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Giveaway: Give us your feedback on the new tools & win a $100 Amazon Gift Card

Hosted by imgur.com

Note: This contest ended on July 1, 2012.

Amazon $100 GC

It's been a month since we launched our redesigned site and announced our three new monetization tools. We want to hear what you think. What do you like about the new design? Which of the new tools is your favorite? What would you like improved? Your thoughts are important to us and will allow us to become better as we iterate in the future.

Give us your honest feedback (be specific!) by leaving a blog comment and be entered in a giveaway to win a $100 Amazon gift card! Grab extra entries below by following us on Twitter, (+5 additional points) liking our Facebook page (another +5 entries) and tweeting about the giveaway (+3 more). The more submissions you have, the more likely you are to win a $100 Amazon gift card! Just follow the instructions in the widget below.


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RevResponse Exclusive: The Essentials of IT Operations Management Kit (Valued at $11.95) + 3 Related eBooks

IT Operations Management Kit Bundle

Our bundle exclusive offers are converting at a higher percentage than our other resources and partners are earning more revenue as a result. This is due to two reasons; 1) they include a free publication that is normally sold for a certain price and 2) the short deadline attracts more downloads. If the topic relates to your niche, make sure to take advantage of these promotions as they are worth the extra work.

For ideas on how to spread the word to your audience, check out our previous "5 Little Ways to Make RevResponse Work Better for You." Also, this is a fantastic time to download our three new monetization tools and feature this offer exclusively on your site using our latest post "Trick 6: Specify One or More RevResponse Offers in Your Tools."

This month's bundle is centered around a free eBook on IT Operations Management that normally sells for $11.95. Tailored for CEOs, CIOs, Managers and Consultants, it includes:

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Trick #6: Specify One or More RevResponse Offers in Your Tools

A few weeks ago, I blogged about 5 ways to make RevResponse work better using techniques that may not be obvious first-hand. In this post, I'm going to feature one more that allows you to hand-pick specific offers you want to display in your RevResponse Ads, Confirmation Page, Offer Lightbox, Slideout Box, TopBar and others. This is useful when you want to specify a couple of offers or highlight one of our exclusive bundles we roll out every now and then. Important: This trick is recommended for those who are familiar with editing HTML. Also, keep in mind that we constantly update our offer catalog and some may be taken down and replaced over time.

Step 1: Select the Offers you'd like to Feature

Pop over to the Offer Catalog and either select a Category that pertains to the topic of your site or input a Keyword that relates to your content. In this example I've selected "Startups."

A list of relevant offers will appear in order of highest earnings potential. Scroll through the results, read the titles and descriptions and open up separate tabs for those you like. From there you can learn more information or you can grab the link to start promoting it.

Alternatively, you can also visit our publication site, TradePub.com, and filter by keyword or topic.

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Now is a Great Time to Earn Referral Revenue

One of the best ways to maximize referral revenue is to share new information with your audience. The sooner they hear it, the better. When Groupon launched and initiated their $10 referral bonus, smart marketers took advantage of it early by promoting it to their email list, tweeting about it, sharing it on their Facebook walls and so on. Over time, others jumped on the bandwagon and it seemed like everyone and their Mother was sharing them. Which group do you think had the largest revenue impact?

As you already know by now, we launched our new suite of monetization tools, enhanced features and a site redesign this week. If you haven't taken advantage of our Referral Program yet, it's time. You'll notice it's easier and faster than you think.

About RevResponse's Referral Program

Our Referral Program pays 20% of the earnings your referral partners generate from the first six months once they're approved. If one partner averages $1,000 in revenue a month, that's $2,400 overall in your pocket. If 10 partners do the same, that's $24,000. As you can see, it can add up quickly. Our goal with this post is to provide you with everything you need to get started.

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A Behind-The-Scenes Look at the RevResponse's Site Redesign & New Features

When I started at RevResponse back in November, redesigning the website was the first thing I wanted to tackle. It's one of the things I'm most excited about with this latest release. We made a number of changes that I'll break down for you in this post.

1. It's easier to understand what we do

The number #1 question we receive from new prospects relates to what we actually do for publishers. This new design explains it in a simpler fashion with more transparency and visuals. Prospects can even browse our library of resources at the bottom of the page to gain a sense of the type of offers they can promote to their audience. We also added a ticker to show how many leads all of you have helped us process to date.

On the interior pages, we've toned down the brightness of the images, reconfigured the buttons and cleaned up the gradients to simplify the user interface. Every page on the site now features a footer that outlines all the links on the site for easier navigation.

how RevResponse works

2. All the tools have been grouped together

You can now find all the tools listed in the Tools Wizard in one nice visually-appealing page. The new design clearly explains each tool and allows you instant access to the Settings page for customizations. You'll notice those pages have been redesigned as well with a cleaner, simpler look. New additions include those mentioned in the previous post such as the Offer Lightbox, Slideout Box, and TopBar. In addition, we've also added a page to allow you to create and modify your own confirmation page modules instead of contacting your Account Managers directly. Finally, the co-branded site page has been renamed to "Resource Library" to better convey the benefits of the feature.

To make it easier to navigate, we've also included a "Quick Start Guide" to the Lobby and Blog page that you'll see as soon as you log into the website.

RevResponse Quick Start Guide

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