totee's picture
I went and talked to 3 businesses to subscribe, but revresponse rejected all three of them. Now they have their information and my hard work gave me nothing. so its like stealing in a daylight!!! What you guys think?
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Karen's picture

Hi Totee - I'm happy to give you some more information about rejection rates and how they work. First, I have a question for you -- you said you talked three businesses into subscribing. How did you do that? In general applicable subscriptions come from web site users/visitors.

Rejection rates vary based on your specific audiences and the offers you are trying to promote. If a subscriber qualifies for an offer they are accepted and counted as a subscription (you get paid). But there are qualifying criteria that vary for each offer. The magazine/offer publishers determine the qualifying criteria for subscribers.

The way our service works is that you get paid on qualified leads. If you see that some of your subscriptions are rejected, that is because your audience did not meet the qualifications set by the publisher to receive an offer.

We are able to pay you for the subscriptions you generate because we are paid for generating leads for the clients that supply those offers. Some of these clients set up rejection criteria. That criteria can be something like qualified leads must come from individuals who work for companies with a certain amount of employees. That's just one example.

The good news is that the more difficult the subscription is to generate (and the more rejection criteria it has) the higher the payout is when your audience does qualify.

Factors affecting the success of subscription request vary by the offers. They can be affected by job title, company size, location, etc.

The publisher is never provided with the information of your rejected subscribers. They provide their filters to us up-front. If a subscriber does not meet their qualifying criteria it is logged as a reject for you and that information is never passed to the offer publisher. If, in the process of signing up for an offer with you, they opt-in to receive messages from TradePub/RevResponse, that is the only time that we capture the information they provide in order to contact them in the future.

totee's picture

Hello Karen,

To answer your question:

I talked to them and showed my affiliate site link to subscribe through.

Regarding qualification.

How about a Director of the Rehabilatation center. Subscribing to:
Responding Quickly to Changing Markets: Anticipate, Adapt, Excel

and you reject him!!!!!

How about a Director of Food Import and Distribution. Subcribing to:
From Spreadsheet Chaos to an Integrated BPM Application in Six Steps

and you reject him!!!!

How about a Marketing manager of Dry Cleaning company. Subcribing to:
Responding Quickly to Changing Markets: Anticipate, Adapt, Excel

and you reject him!!!!

you said:

"The good news is that the more difficult the subscription is to generate
(and the more rejection
criteria it has) the higher the payout is when your audience does qualify."

Where we can see the more rejection criteria offers, so we won't waste our
energy and time?

You said:
"They provide their filters to us up-front."

so why not mention this in each offer description or side note?

you said:
"If, in the process of signing up for an offer with you, they opt-in to receive
messages from TradePub/RevResponse, that is the only time that we capture the
information they provide in order to contact them in the future."

ok, if they ask for future subscription. Who gets the credit you or me?

Regards,

Karen's picture

Totee –
1. Regarding the rejections of your subscribers, I do not know the exact reason for the reject but as I’ve said criteria could have to do with their company size, location, job title, etc. The more you promote the better you will do and you’ll figure out how the program works.

2. Regarding showing the rejection/popularity rate, you can find this type of information in the offer catalog.

The thermometer displays “warm,” “hot,” or “on fire.” The gauge takes into account both the payout for a qualified lead and the ease of attaining that lead. An offer marked as “on fire,” not only has a high payout but also has a low reject rate.

3. Regarding providing qualifying criteria up-front, we wish it were possible to publish a list of qualifying criteria for each offer but unfortunately we cannot do so. This would open our program to fraudulently collected leads and subscriptions and would hinder the operation of our program.

4. As for opting-in to TradePub/RevResponse mailings, we do not track the originator of that lead information. It is possible that the lead could have come from more than one partner source. Like I said, these are only mailed only to users who choose to opt-in on the bottom of every form displayed across our network. If you work with other affiliate networks, you’ve surely seen this in the past.
One prime example is Amazon.com’s affiliate program. When a users clicks on a product from a partner’s site and proceeds to buy that item, the partner is paid. Later, Amazon.com will email users recommending products and providing direct Amazon.com links.

freightforum's picture

You talked to them and showed them your affiliate site?

So your strategy is an offline one where you are going to talk to people one by one and show them your website?

It reminds me of door-to-door cold selling, you need to harness the mass-reach ability of online methods. Over the next five years more and more people will get online, and the internet will become more seamless as well with further integration between mobile devices. Good luck.

Freight Forum