webworm's picture
ALL, I noticed 45-55% of my blog reader interested in magazines has consistently failed to subscription. I have several emails asking for reasons and advices. To OTHER BLOGGER / PUBLISHER, a) Is this normal ? b) Was this scenario happened in your counter ? c) How do you handle email complain the failure ? To ADMIN, 1) Is this normal ? 2) Is there any special arrangement where only 50% subscriber will success to half the payout ? I hope not. 3) Who decide the succession or failure of a request ? Netline or Magazine publisher ? 4) I presumed every subscribers will fill (complete) the form. Since everyone doing the same thing, how publisher (or Netline) conduct the approval cycle ? 5) What are the factors affecting the succession of subscription request ? 6) What are the major factors (shall not missed) lead to failure of subscription request ? 7) How do you handle email complain the failure ? 8) Can admin provide some advices to the reader to success in subscription request ? Hope admin and other can help a newbies here.
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Karen's picture

This is a somewhat commonly asked question that I've answered a few times on the blog and forum. Here are your answers:

1) Is this normal?

I wouldn't necessarily say this is "normal," but I wouldn't say that it is unusual either. Rejection rates vary for different publishers based on their specific audiences and the offers they are trying to promote (more details below).

2) Is there any special arrangement where only 50% subscriber will success to half the payout ? I hope not.

There is definitely not arrangement of this nature. If a subscriber qualifies for an offer they are accepted but there are qualifying criteria that vary for each offer. (see next answer)

3) Who decide the succession or failure of a request ? Netline or Magazine publisher ?

The magazine/offer publishers determine the qualifying criteria for subscribers. The way our service works is that you get paid on qualified leads. If you see that some of your subscriptions are rejected, that is because your audience did not meet the qualifications set by the publisher to receive an offer.

We are able to pay you for the subscriptions you generate because we are paid for generating leads for the clients that supply those offers. Some of these clients set up rejection criteria. That criteria can be something like qualified leads must come from individuals who work for companies with a certain amount of employees. That's just one example.

The good news is that the more difficult the subscription is to generate (and the more rejection criteria it has) the higher the payout is when your audience does qualify.

4) I presumed every subscribers will fill (complete) the form. Since everyone doing the same thing, how publisher (or Netline) conduct the approval cycle?

See answer above -- subscribers who fill out the form will receive the subscription if they meet the publisher-set criteria.

5) What are the factors affecting the succession of subscription request?

These vary by the offers. They can be affected by job title, company size, location, etc.

6) What are the major factors (shall not missed) lead to failure of subscription request?

The most common reason subscriptions are rejected is geographical location. If most of your audience members are from international regions, consider utilizing our offer catalog to choose promotions that will match their regions.

7) How do you handle email complain the failure?

You'll notice that the top of all qualification forms it reads: "[This Publication] is free to qualified professionals." If you get email complaints you can make them aware that there are criteria they must meet in order to qualify. We find that being honest and transparent is always the best policy.

8) Can admin provide some advices to the reader to success in subscription request?

Some suggestions for lowering reject rates include:
1. Send generic promotions to the home page of your co-branded site. The category pages are by default sorted in alphabetic order while the home page of your co-branded dynamically optimizes itself every day based on what your audience has found success in requesting.
2. Featured Offer Posts: Find offers that not only contextually serve your audience’s needs but also serve their geographic location.
3. If most of your traffic is international, you may want to higlight the International Category page. The link to that page can be found in the navigation of your co-branded site.

webworm's picture

Karen,
Thanks for your response.

I would suggest you make a posting in blog "Tips on successful subscribing free magazine".

Thanks again

Webworm