Content Marketing Network Brings Advertiser Campaign Transparency to Publishers
LOS GATOS, Calif (October 13, 2015/PRNewswire) – Transparency is rare among digital ad networks today with the onboarding of automation and programmatic tools. Promises of automation driving increased conversion rates have convinced Publishers to sacrifice control and allowed networks to avoid complete transparency. For Publishers interested in running user centric optimized campaigns with complete transparency, there is an all-star on the team making a move you might be interested in.
RevResponse is making a monumental change this month by releasing a new Offer Catalog that brings complete transparency forward for all Publishers in the network. The RevResponse Offer Catalog connects Publishers with the largest database of professionally relevant and enriching content from top advertising vendors across the world - and today Publishers will receive access to the full suite of available content, complete transparency into the coveted Advertiser professional and geographic target criteria and payout values.
Earlier this year RevResponse launched Audience Intelligence Reports that visualize the professional attributes of the Publisher's audience directly via first party sourced data. Now Publishers can isolate content based upon their audience's distinct interests while also meeting the Advertiser's discerning target criteria – delivering both a powerful user experience for their audience and a quality lead generation vehicle for the Advertiser. Additionally, the continued developments and challenges associated with ad blocking is bringing a focus back to Publisher curated and native advertising promotions in B2B marketing – making this level of offer transparency crucial for Publishers.
"Is it any wonder that the era of proliferated ad blocking software/plug-ins is upon us? How many times can Publishers compromise their own integrity just to keep the lights on? Fundamental questions, yet the answers are difficult to digest. It takes a lot for people to push back against established norms. Abuse of the Publisher/Advertiser/User equitable handshake has been compromised. It's time for a change." —David Fortino, VP of Audience Development at NetLine Corporation
Releasing this data to all Publishers took careful planning, but Fortino knew this was the right step to drive continued growth of the RevResponse Network and improve the Publisher's experience.
"Our Publishers have always had strong convictions about what's right and wrong for their audience. Because of that, we've been conditioned to be perennially cognizant of the line between audience monetization and user satisfaction. Arming our Publishers with campaigns that fall short of their discerning palate will only be met with poor engagement and adoption. We've opted to empower our Publishers by letting them drive their own success. Who knows their audience better than them?"
Transparency of this level combined with free audience intelligence reporting is unheard of in the industry. The majority of digital ad networks/exchanges are focused on automation and taking control away from Publishers. RevResponse wants to empower Publishers to make both data-driven and user centric decisions; RevResponse is encouraging Publishers to come take the power back.
RevResponse enables digital Publishers to effectively monetize all forms of B2B traffic via native advertising and the largest inventory of professional content. Touted as the #1 B2B Publisher Network, RevResponse began in 2008 as the Partner arm of the Top B2B Lead Generation Company, NetLine Corporation. Today RevResponse has grown to 15,000+ Publishers worldwide across all major industries.
About NetLine Corporation:
NetLine Corporation is the number one B2B content syndication lead generation provider aimed at driving buyer engagement, customer lead acquisition and sales pipeline performance. Its AudienceTargeting™ technology and global multi-channel network of more than 15,000 website properties enable B2B marketers to reach a diverse audience of more than 125 million business professionals across 300 industry sectors. NetLine's multi-channel content delivery model allows for brand customization, content adaptation and flexible market access through publisher websites, expert blogs, email, search engines, social media networks, e-newsletters and mobile. Founded in 1994, NetLine is privately held and headquartered in Los Gatos, California, with operations around the globe. For more information, visit www.netline.com.