We're happy to give advice on promotions. I can give you some general ideas here on the forum, but for specific recommendations, shoot your account manager an email (email@example.com).
I just took a peek at your site, and I see you've got a widget on your homepage. That's a great start. You may want to try posting a widget that shows the cover graphics. Right now it's all text and your audience may not realize that these are free white paper offers that you're giving out.
Another idea -- do you have a mailing list for your audience? If so, you could try sending a solo mailing promoting some of our offers to them. If you decide to do that, you should enter our April Challenge.
Another idea is to blog about a specific offer. If you think your visitors would be interested in one of our magazine subscriptions or download offers, write a short post. Vince can help you with this too.
Don't get discouraged. The potential to earn with us is endless. Just be open-minded and ask for help (like you did here). We'll find a way to target the right offers to your audience and earn you some bucks.
Thanks Karen for your advice.
I've made the necessary changes into the widget and look into implementing the others.