High abandonment rates
I've noticed that people who click on the TradePub banner on my blog return to the blog almost instantly. So the good news for me is, they at least return to my blog! I use Clicky, which is a real time web traffic tool, so I see those visits. And without going through Google Analytics for actual figures, I'm pretty sure this represents a very high abandonment rate, if indeed it's classed as an abandonment when people don't even click on anything within the TradePub page. Of course, the guys at TradePub will have all of the figures on this, but for me at least, there's a missed opportunity here. When I look at the TradePub page, there's just too much choice, which is as bad as not enough. I'd like to be able to: 1. trim the selection down, or at least highlight certain categories; 2. have dynamic selections based on which page referred them. Thoughts?
five star rating: