CASE STUDY
The Power of Visuals in Email:

How Visuals Increased RSS-to-Email Click-Through Rate +45%


RevResponse proudly offers complimentary RSS-to-Email newsletter tools and services to Publishers in the RevResponse Network. Publishers receive email marketing best practices and essentials, including: subscriber and reputation management, RSS optimized email templates, reporting – and monetization capabilities.

In the 2015 RevResponse Trends Report, email was labeled the highest revenue driving tool for RevResponse Publishers. The channel that some say is dying remains the most consistent monetization tool available today. This year, RSS-to-Email continues to thrive as a top tool for sharing posts directly with readers, and driving traffic and revenue, while avoiding on-site ad blocking technologies.

RSS-to-Email newsletter templates can often be overlooked as an important element within the reader’s experience. The templates are rarely surfaced for auditing and optimizing opportunities; however, if there is one thing we know about email, if you’re not testing— you’re not optimizing. For this very reason RevResponse teamed up with a top publishing partner and newsletter owner, The Hacker News, to run a series of RSS-to-Email newsletter template tests measuring the impact of visuals on engagement and deliverability.




"In Digital Marketing, one small change makes a huge difference, and that’s what we have experienced with the newly optimized version of RevResponse’s RSS-to-Email service; earnings were up, 2x click-through rate and most importantly — a dedicated team at RevResponse helps The Hacker News to achieve even better results." - Mohit Kumar, The Hacker News





"While following email marketing best practices the RevResponse Team was able to maintain deliverability rates and capture increased levels of engagement shown in the click-through rate analysis."