work911's picture
I've been a netline/revresponse "member" for a long time, and I've just often hit the wall in frustration, and in fact still do, which has caused us to basically give up on what should be a perfect match between revresponse and us. I figured I'd try to offer some constructive criticism about what WE need to be full participants (and lucrative ones) in this process. Some of the below are almost mandatory for us, and some are less so. First, keep in mind that we know what we can earn from our net real estate, and we know how much work each option involves, and ANYTHING that requires extensive hassles or frustration gets binned, because we have other less hassle options. 1) An integrated interface all in one place that allows us to do what we can now, PLUS allow us to select specific pubs to use in a customized way. Allow us to choose, let's say 4-10 pubs that get displayed in rotation (for example, I have a site on performance appraisals, and there are about 4 or 5 offerings that are just perfect. But it's not convenient to generate (or even remember where) to generate the code. 2) Full color options (a la google adsense) 3) Reporting of IMPRESSIONS. Revresponse seems to be the only program I can find that doesn't report impressions and CTR. That makes it impossible to optimize, and that means we can't use you much. 4) Simply and stay simplified, and get rid of multiple domains and sites, multiple levels of participation and so on. 5) More ad sizes (although the selection is pretty good now). Did I say SIMPLIFY, and more EASY OPTIONS? After years in the program, and seeing the recent changes, I have to be honest. I don't believe you guys are actually going to be able to do the changes, since you have had years to do some of this, but I've hung in there because I'm convinced that if you DO this stuff, and we stick with you, there's a very powerful fit for us. You've got a great idea, a great payout, and an absolutely horrible implementation system. I'm sure I have more beefs and suggestions, but they escape me for the moment.
five star rating: 
4.25

Average: 4.3 (4 votes)

Daniel's picture

It was a pleasure speaking to you on the phone; actually this is the first time we have heard that our system is difficult to use. We have only heard good things from our current partners and how easy it is to promote the free offers via the branded site.

As for your concerns...

We do offer more targeted modules; currently we do not have this built into the promotion wizard, but you can work with your account manager to promote more targeted offers.

We will be adding more colors for the modules down the road; for the beta release we made sure we included all of the standard ad sizes.

Right now everything is very simple, you have one site to use where can promote over 600 free offers, generating revenue from each free offer. We do all the work on the site; we build, host and update the site in a timely manner. Also unlike other programs you have your own specific links to promote these free offers. So if your link gets picked up in another blog or forum you will get credit for each sign up.

If you have any other questions or concerns, feel free to contact me.

nielsencl's picture

The partner tools are ok and do make it easier to create code for a site, but most publishers are used to things like AdSense, which only requires a single code block be added to all locations and sites (But channel information may be customized in some cases).

A system like that would be of great benefit to larger publishers, and would be a great model. But one that is like what is being done by AuctionAds.com would also be great, since they use small images of the products offered and we have seen these convert MUCH BETTER than just text ads alone. With auction ads, the publisher can choose one or more keywords to get the ads that are on topics that match their content. The ads can be dynamically deployed by changing the keywords with a script if desired. [Note: AuctionAds has changed owners after I started using them, and since that time I can no longer recommend them to site owners.]

It would be great to move toward a system that would provide more of this functionality, not only to provide better targeting, but also preformance reporting and allow the system to display those publications that get higher CTR more, while still rotating other publications that are also on a given topic.

But I'm sure the time and money needed to create such a system would be substantial. And I'm sure the staff here is reeling somewhat from all the effort that has been put in to the new changes here. Just having a forum like this to pick up ideas and share experiences is great.

Karen's picture

Thank you work911 and nielsencl -

We appreciate this kind of feedback and value what you, and all of our partners, have to say. As you're both aware, we're in the beta process with RevResponse and your suggestions will help us as we continue to improve this portal.

We're taking notes on everything you mention and the NetLine team will be working to make many of your requests a reality. Thank you for your participation in the forum and we'll keep you informed as we continue to develop our offerings.

In the meantime, I'd love it if you would play around with the promotions that we do offer -- as we think that the content we provide is of great value to both you and your audiences. Let us know which promotions you try out and how they work for you and we'll continue to work with you to help you generate even better offers and revenues.

David's picture

Hi nielsencl,

I'm going to attempt to address each of your points and hopefully provide some vision into features that may not otherwise be known:

1. A single code block be added to all locations and sites (But channel information may be customized in some cases) - You can certainly do this and add one block of code to as many different sites as you'd like. Just like AdSense, if you want to track those blocks differently though you would need to create a Channel and our equivalent is another sub-domain site. The Channel idea is something already being worked on and you'll be pleased with our progress when it's released.

2. Keyword targeting - You can do this as well! Create any widget and you'll see a "key=" parameter towards the end of the code. Simply insert a keyword directly after the "=" and you're set. Below is an example of us inserting the term "IBM" into a widget. You can continue to refresh the page to see the widget refresh through all of the IBM offers currently available. Keywords can obviously be dynamically inserted to drive targeted responses on the fly.

img.TPheadimg_w_cnd01l{width:300px;height:40px;}
img.TPfootimg_w_cnd01l{width:300px;height:30px;}
a.TPcell_w_cnd01l{font-family:verdana,arial,helvetica; text-decoration:underline; font-size: 10px; font-weight:bold; font-style:normal; color:#330099; padding: 0px;}
a:hover.TPcell_w_cnd01l{font-family:verdana,arial,helvetica; text-decoration:underline; font-size: 10px; font-weight:bold; font-style:normal; color:#9F75F4;}
.TPtable_w_cnd01l{font-family:verdana,arial,helvetica; border:1px solid; background:#FFFFFF; border-color:#330099; border-collapse:collapse;width:300px;height:250px; font-size:10px;}
.TPcell_w_cnd01l{font-family:verdana,arial,helvetica; font-size: 10px; font-weight:normal; font-style:normal; color:#000000; padding:4px;}
.TPheader_w_cnd01l{font-family:verdana,arial,helvetica; padding:0px; height:40px; background-image:url('http://img.tradepub.com/images/bimages/300w_purple_top_bus.gif');background-repeat:no-repeat;background-position:top center; text-align:center;}
.TPfooter_w_cnd01l{padding:0px; height:25px; background-image:url('http://img.tradepub.com/images/bimages/300w_purple_bot.gif');background-repeat:no-repeat;background-position:bottom center;}
img.cover {width:45px;height:60px;}
a.TPheader_w_cnd01l{text-decoration:underline; font-size: 10px; font-weight:bold; font-style:normal; color:#330099;background:0;} a:hover.TPheader_w_cnd01l{text-decoration:underline; font-size: 10px; font-weight:bold; font-style:normal; color:#9F75F4;background:0;}

3. Performance Driven Targeting - This too is already in place. Our recommendation logic currently evaluates the popularity of the offer, the conversion rates of the offer, and the earning potential for our Publishers among other decisions before rendering the display you see within each widget.

This process actually goes one step further and geographically targets on the fly. If a user from the UK visits a page with one of our widgets displayed, they will likely see a completely different set of offers related to their market needs than a person in the US would see.

4. Time and Money - Your observations are correct but this is something we are fully committed to. We set out to launch RevResponse as a complete relaunch of our program and understand what is required to continue this momentum...we're on board for the long-haul and have assembled a great team to pull this off.

Keep the comments coming.

Thanks

work911's picture

Dave said:
ust like AdSense, if you want to track those blocks differently though you would need to create a Channel and our equivalent is another sub-domain site.

***Could you explain how to create a sub-domain at your end?

Dave also said:
Create any widget and you'll see a "key=" parameter towards the end of the code. Simply insert a keyword directly after the "=" and you're set.

Is that the Flash Widget option in the promote section? It sounds like you are referring to something else. Please advise.

David's picture

Hi Work911,

We can easily create another sub-domain site for you to use. Let us know what site(s) you would like to use it for and one of our account managers will take the lead and get you what you need.

The keyword targeting is currently only supported on the javascript versions of the widgets/bidgets. Simply generate the module using the wizard and grab the code. Once you have the code in hand, look for the 'key=' portion of the code and inset a keyword you are looking to target our offers towards.