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The best way to understand how a product works is to be able to see it for yourself. A couple of weeks ago, we created a video tutorial of our RSS to Email tool to help you understand how it monetizes RSS feeds and to walk you through how painless it is to set up.

The ideal situation for a site owner or blogger is to have visitors opt-in to future updates by subscribing to an RSS feed or newsletter, and thus becoming loyal readers. Instead of sending messages hoping to be found by their target audience, they elect to receive them firsthand. This is referred to as permission or inbound marketing.

It takes an ability to put yourself in the shoes of your audience, produce great content and provide on-going engagement to build trust with your audience. Once it’s acquired, it can be leveraged into creating an email list. The biggest benefit for affiliate marketers is it allows the opportunity to reach an interconnected audience quickly.

The best approach to increasing your email list hands down is to offer a resource (the most popular forms being a PDF or eBook) your readers will find valuable. For marketing bloggers, it may be a guide on “How to Master Facebook Marketing in 10 Days” or an Information Technology forum may promote a “Moving your Business to the Cloud” video. The obvious goal is to hook a reader and capture their email address. In return, they attain worthwhile information. It’s a win-win situation.

A heavily under-utilized aspect of this activity is to earn revenue from the process. To go through the subscription process, it starts with a user inputting their email address. Most likely, a new page or a lightbox will appear stating the email must be confirmed before it is saved. An email is sent to the new subscriber. Once they’re confirmed, a new page appears with a “Registration Confirmed” message. RevResponse can help monetize every step of this process with resources that relate to your readers’ interest and site content.

We're committed to providing superior service to our partners and to further that promise, we just set up new accounts on Twitter and Facebook. This doesn't mean you still can't reach us by email, instant message or your preferred channel. It just means we're extending our presence so you can communicate with us in more places.

So go ahead, find us on Twitter and Facebook. We already like each other, let's make it official!

We launched our RSS to Email Tool a few months ago and we have been collecting great feedback from our publishers. We've also been hearing the same questions about how it works and to help, we put this post together in an effort to answer the most frequently asked questions.

Question #1: "What does RevResponse's Email to RSS tool do?"

Answer: The tool publishes, manages and monetizes RSS feeds. It's for bloggers and website owners who want to syndicate their content via email, increase their subscriber list and advertise in a smarter way. Instead of CPC ads taking visitors to a 3rd party site that you’re unfamiliar with, RevResponse seamlessly integrates free eBooks, white papers, and magazines that are relevant to the content of the newsletters (see a sample on the right). E.g. A marketing blog may feature a white paper on how to use Facebook for businesses for a social media wrap eBook from the top leaders in the industry. Our publishers earn revenue for every qualified download their audience generates, anywhere from $1.50 to $20.

As we get ready for 2012, we took a step back to reflect on the previous years' wins within our network and you, our wonderful partners. Below you'll find a summary of the top performing tools, offers and partners (redacted of course) with snippets of useful information that you can capitalize on this year.

Top Performing Tools:

1. RSS to Email Tool - We introduced this new tool in February and it has garnered success with many of you. The product turns your RSS feed into free newsletters that are automatically sent to your readers. At the same time, it splices in relevant, free offers that stay within your co-branded site (vs. being sent to a third party site) and pays you each time a user successfully requests them (E.g. a marketing site may promote or generate a "Facebook Keyboard Shortcuts" PDF offer in their newsletter). Check out the bottom left corner of the above link for examples of how the newsletters and offers look.

Click on the envelope below to view our Holiday greeting!

We send our best wishes for a prosperous 2012!

-The RevResponse Team (Dave, Dan, Laurie, Nell & Yasmine)

It’s already December! A little hard to believe, isn’t it? It’s time to pull out your decorations, adorn your house and prepare to see family and friends.

December is also one of the best times to be a publisher. We put together five ideas on how you can take advantage of the Holidays to earn supplemental income to end the year. We even provided a time estimate on how long each idea would take to implement for extra encouragement. All of them are 30 minutes or less!

ANNOUNCING ANOTHER EXCLUSIVE OFFER!

We've added another exclusive offer for you to promote. This time around it's a Free PC Security Guide from Windows Secrets that normally sells for $9.95!

Free PC Security Guide - Normally $9.95.

Special offer expires on 12/6/2011 @ 12 AM PST.

ANNOUNCING AN EXCLUSIVE OFFER!

Right now we have an exciting offer that is being promoted exclusively through TradePub and through you, our partners.

Microsoft Office 2010: Tips and Tricks. *Access Your Complimentary Copy Today. This $7 Value eBook Expires 11/16/2011!

Don’t miss your chance to promote this exclusive offer.