yasmine's picture
Did you know there are specific actions you can take when you promote our resources to maximize your usage from RevResponse and earn more revenue? We’ve put together five tips that do just that for you below. 1. Blog posts and email blasts convert the most.
blogpostemailblast
Our most successful partners either publish blog entries or send an email to their list about a particular offer. Bonus tips: Individual, stand-alone offers perform three times as much as opposed to mentions of multiple resources. A common pattern among our top earners is personalization. Instead of simply copying information about the whitepaper, eBook or magazine from the publication page, they take the time to introduce it with a story, statistics or other information that engages the reader. How can you do this in your next promotion? 2. Do you link to the description page or the registration page? It matters.
registration vs description page
What seems like a minor detail makes a world of difference in conversions. Our numbers shows linking directly to the registration page instead of the description page more than doubles the number of leads recorded. There are multiple reasons for this. Mostly, it's one less click the user has to make. Less actions = more attention. 3. Emulate the "Related Articles" system.
Related Resources example
On the first tip, we encouraged highlighting one resource at a time. We stand by that suggestion. However, you can supplement the post by adding a "Related Free Resources" section at the bottom of your post or email. This isn't meant to draw attention away from the main feature. It's meant to be an ancillary section readers can take advantage of if they read the whole article. The best way to showcase this is to use one of our ad modules. You can also add a picture with the title or simply state the headline of each resource. Remember, it's supposed to be an add-on and is not meant to be detailed. 4. Customize your cobranded page and add it to your navigation.
cobranded pages
Each partner receives his/her own personalized resource page. This comes in the format of yoururl.tradepub.com and it features publications in the Category you selected when you registered for an account. You can personalize this to match the look and feel of your site. The more in-sync the design is with your page, the lower the bounce rate and the higher the number of leads. Once it's set up, let your readers know by including it in your navigation, footer or sidebar. Use anchor text that describes the page such as "Free Marketing Resources" or so on. 5. Using our RSS to Email tool? Hack it to display multiple feeds or your own offers.
rss hack mashup
This final tip is for our RSS tool users. Currently, the system is set up to display relevant white papers alongside your content automatically as a featured free resource. We allow partners to mash up feeds (please ask your Account Manager how to accomplish this) or create a custom feed just for your own offer, add it as a feed and it'll be displayed in your newsletter along with ours. There you have. Five (hopefully) useful tips that you can utilize to get the best out of RevResponse. Do you have one we missed? Let us know in the comments.
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Comments

Darlene's picture

Hello Yasmine,

Thanks for the tip - I will try this going forward!

Darlene Tate

yasmine's picture

Hey Darlene,

Just wanted to let you know we show your information only because of the cookies in your browser. This is actually a feature we implemented to make it more efficient for users to fill out our forms once they've gone through them once. New visitors will see a blank form. Please let me know if you have any other questions. I'm happy to help!

Darlene's picture

o.k. Yasmine, thanks for the info, I have started using this method.

Take care,
Darlene Tate

Darlene's picture

I wish the registration form didn't ask for so much information. I believe this creates a greater bounce rate. I hope that in the near future the registration form will be much shorter or just let the prospect download the information with an email address. Just a suggestion.

Darlene Tate

yasmine's picture

Hi Darlene,

You're absolutely right, it would result in a lower bounce rate. Unfortunately, that's just how lead generation works - Our clients who pay for these leads require that information to ensure they're spending money for a good referral. We're constantly thinking of ways to streamline this and make it a faster process. E.g. we implemented LinkedIn integration for this exact reason so there are less fields for the visitor to the fill out and so they auto-fill when they've gone through the process before. Any feedback to make it even easier is welcome!