New Forms, LinkedIn Integration, and We’re Growing!
At this point, most of you have already noticed the new form design. As we eluded to in the email announcement earlier this month (let your Account Manager know if you didn’t receive it), the primary goal of the form redesign project was to specifically optimize lead conversion rates and lessen form abandonment. At this point, we’re extremely pleased to say that we’ve successfully accomplished that task. Early indicators are reporting that most partners are experiencing a conversion rate increase of at least 10%!
Part of the new form redesign was the evolution to a more registration based model. The site registration is optional for your audience. With that said, signing-up for additional offers becomes extremely simple and less labor intensive once registration has occurred. As you will see, users can sign-in using their TradePub.com account or via LinkedIn. Again, this is all about making the process that much more simplistic for your audience. They’re busy and don’t have the luxury of time.
Last, but definitely not least, we’d like to announce the latest addition to our Audience Development team: Nell Schreck. Nell joins us as an Audience Development Account Coordinator and will be exclusively focused on making sure that our RevResponse publishers receive the attention they deserve. She's hit the ground running and may have been in contact with many of you already. Nell will be located in our Pennsylvania office and can be reached quite easily via the 'Contact Us' form at the bottom of the site.