February Promotion Tip of the Month
Last month we told you about the benefits of featuring a publication in your enewsletter, this month we want to remind you to think about your audience’s needs when you post offers. It sounds obvious, but sometimes the simplest ideas really do bring in the most value. Here’s what we suggest: take advantage of the RevResponse wizard tools and our ability to match our offers to the content of your page. Select the category that best fits your audience and then tailor other criteria for your users by using the keyword HTML trick. Then, promote those offers to your audience using a more pin-pointed header. “Free Subscriptions to Financial Planning Magazine” will get more attention than “Free Magazine Subscriptions.” Make sure you’re giving your audience what they need, and they’ll help you earn revenue from us.
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