Preview: 3 Spankin'-New Monetization Tools Coming
Traditional banner ads have a conversion rate of less than one percent.
Yes, you read that correctly.
As a result, online visitors have developed what has been coined as banner blindness to commonplace contextual advertisements. However, they're still widely prevalent and other ad networks heavily rely on them to promote their creatives.
At RevResponse, we understand the banner ad medium has declined and are constantly thinking about how we can innovative to help our partners increase their audience revenue. We combat it by offering free resources our partners' audience wants. Instead of redirecting them to a random third-party site, we provide your readers with a seamless user experience by co-branding your Resource Library.
To continue driving up the standard, we're getting ready to launch three new monetization tools this week. Here's a sneak peek of what's coming (in no particular order):
1) Offer Lightbox
This tool allows users to add the capability for visitors to download a free offer using a lightbox when they first visit your site. By default, it will be set to fire after a three-second delay and it also has a three-day cookie duration. Both can be altered to your preferences. There will also be a cool feature allowing you to further target and optimize your organic search engine referral traffic.
2) Slideout Box
Boost your revenue and add a slider with a featured offer that emerges from the right corner of your site. Set to appear halfway down the page, it can also be set with a specific color and categories.
This toolbar features one of our offers and can be added to appear on the top of your site as an additional touch point for your readers. Publishers can customize the colors and select specific categories. On the front-facing side, the bar can be minimized and expanded to provide a seamless experience to your visitors.
Bonus: You will also be able to add and configure your own confirmation page ad modules!
Which of these tools are you most looking forward to using? Let us know in the comments. If you have ideas for other tools, let us know and we may build it!