The RevResponse newsroom features the latest press coverage of RevResponse, the publisher community, products and services, and our platform technology.

RevResponse Talks Strategy on the Traffic and Leads Podcast with One-Click Lindsey

August 8, 2016 /Traffic and Leads Podcast/ -- New interview diving in to the monetization strategies publishers can use to create a better experience for their audience. One-Click Lindsey, host of the Traffic and Leads Podcast, interviewed David Fortino, VP of Audience and Product at NetLine Corporation, to learn more about how publishers can draw revenue from packaged content promotions. Read More...

RevResponse Feature in #1 INC Biz Podcast "The Top"

July 3, 2016 /The Top Podcast/ -- A new behind the scenes look at how NetLine Corporation is changing the way publishers monetize their audience on The Top. Nathan Latka, host of The Top, interviews David Fortino, VP of Audience and Product at NetLine Corporation, and digs into the RevResponse model — how it started and why it is now the #1 b2b publisher network. Tune in to hear the inside story on the net’s biggest B2B lead generation and content publishing business, in Episode #344. Read More...

New Study Unveils the "Content over Commerce" Game Changer All Publishers Need to Know

April 5, 2016 /PRNewswire/ -- RevResponse, has released startling new findings comparing the impact of "content over commerce" monetization strategies in their latest case study with the authority in online tech education, MakeUseOf. It had become clear that digital publishers were frustrated with running endless irrelevant commerce promotions to their audiences and struggled to find methods of monetization outside the mainstream affiliate networks and paywalls demanding money from their readers; RevResponse sought to prove whether sponsored content could outperform commerce in both earnings and engagement. Read More...

CASE STUDY:
Content Over Commerce: A Publisher's Strategy to Increase Revenue 126%

April 5, 2016 /RevResponse/ -- Digital publishers today are struggling to monetize their audience without relying on pesky affiliate promotions and pay-walls that demand money from their readers. Technology publisher, MakeUseOf.com, was frustrated with constantly trying to sell their audience on the latest tech deal so they looked to new partners outside of ecommerce to supplement their revenue and discovered RevResponse. RevResponse was challenged to deliver revenue on par with the major ecommerce affiliate networks while offering relevant content – for free. Read More...

Content Strategy and User Experience Overhaul Leads to Increased Publisher Earnings

March 15, 2016 /PRNewswire/ -- Top B2B Publisher Network, RevResponse, is announcing the launch of their fully redesigned content library website, TradePub.com, paired with powerful new engagement and publisher earning trends. TradePub.com hosts the largest database of professional and technical research and is the destination site for millions of RevResponse publisher promotions. Dedicated to advancing monetization efforts, RevResponse developed a new content library focused on improving user experience and optimizing earning potential for publishers. Read More...

Content Marketing Network Brings Advertiser Campaign Transparency to Publishers

October 13, 2015 /PRNewswire/ -- Transparency is rare among digital ad networks today with the onboarding of automation and programmatic tools. Promises of automation driving increased conversion rates have convinced Publishers to sacrifice control and allowed networks to avoid complete transparency. For Publishers interested in running user centric optimized campaigns with complete transparency, there is an all-star on the team making a move you might be interested in. Read More...

RevResponse Connects Publishers With B2B Content Marketers

June 26th, 2015 /AdExchanger/ -- B2B vendors have a wealth of white papers and other content marketing materials, but often struggle to find the right readers. Distributing B2B content usually requires direct deals with individual publishers, which can limit scale for advertisers when those publishers have small footprints.. Read More...

RevResponse Offers Publishers Audience Analytics To Better Understand User Personas

June 5th, 2015 /DemandGen/ -- RevResponse launched Audience Intelligence Reports (AIR), a tool designed to help publishers gain a holistic view of their website visitors and their respective content interests. These insights provide publishers with the ability to more accurately focus on their audience’s needs and interests. Read More...

RevResponse Arms Digital Publishers with Data-Driven Audience Analytics

May 27, 2015 /PRNewswire/ -- This year more than 50% of B2B Marketers are increasing content marketing budgets, focusing on brand awareness and lead generation¹; trends that will continue to drive the surge in digital ad revenues and put the pressure on digital Publishers to deliver. The massive movement to digital content has produced major opportunities for Publishers, steep competition, and even higher demands from B2B Advertisers. Those Publisher opportunities have also translated into challenges with many Publishers struggling to understand how to accurately package and present their Audience outside of general website traffic metrics. Read More...